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Integrating Iterable with AppsFlyer

Iterable integrates with AppsFlyer to enable clients to unify their acquisition and engagement strategies. Use Appsflyer's "OneLink" tracking link solution to attribute installs and events to specific Iterable messaging campaigns. Iterable also supports ingesting install and event postbacks to trigger Iterable Workflows.

NOTE

This integration requires an Iterable account and an Appsflyer account.

This integration requires userId to be configured in Iterable as Appsflyer doesn't not hold Email for users.

If you’re not already an Iterable client, request a demo to discuss how the Iterable and Appsflyer integration can work for you.

#Overview

*To set up Appsflyer's tracking link solution, Onelink, in Iterable, please refer to Appsflyer's documentation.

The available macros/data-fields in these install postbacks are:

  • attr_source: Attribution source (for example, AppsFlyer)
  • idfa: iOS advertising ID
  • advertiserId: Google advertising ID
  • app_id
  • app_name
  • match_type: Attribution match type
  • campaign
  • publisher_id
  • language
  • user_agent

These come through as custom tracking events, called install, via Iterable's /events/track API endpoint.

The post-install events contain the same macros, with additional fields to denote event and revenue-based values:

  • monetary: Monetary value
  • orig_monetary: Monetary value in original currency amount
  • currency
  • af_timestamp: Logged timestamp of event from AppsFlyer
  • event_value: Additional value or datafields of event

Event names are passed through as they are named and tracked via AppsFlyer.

#Setup

In AppsFlyer, go to the Integrated Partners page to enable the integration. Search for Iterable to find the configuration:

Place your Iterable API key into the api_key field. Enable the events that you’d like to send across to Iterable. There are no tracking links or data enrichment features as a part of this current integration:

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