Iterable integrates with Auryc to enable clients to define and track engagement via a visual event tagger that eliminates the burden of instrumentation via code. No more trackEvent(). Just point, click and tag!
Once these events are tagged, events are sent at a desired frequency (real time, hourly, daily) to Iterable to allow the configuration of the rules-based re-engagement through workflows or messaging campaigns. Each event ingested by Iterable and sent by Auryc includes a session replay link which shows a video session of the user's activity.
*You will need both an Iterable and an Auryc account.
If you’re not already an Iterable client, click here to request a demo and discuss how Iterable and Auryc can work together for you.
Integration scenario: Push Auryc engagement events to Iterable
**Note- Your Auryc CSM will complete most of this process for you.
Step 1: Get the Iterable API Key
The API key is available under Iterable -> Integrations -> API Keys
Step 2: Define events in Auryc
In Auryc, use Event Marker or Auryc API to instrument an engagement event.
- Use Event Marker
In the screenshot below, we defined the event ‘Click:PDPAddToCart’ on the event marker below.
- Auryc API: Call auryc.track(“Click:PDPAddToCart”) to send an event to Auryc
Step 3: Identify the visitors
Auryc will use email as the user id when uploading events to Iterable. You can use one of the following two methods to associate visitors with their emails to Auryc
- Call auryc.identify(“firstname.lastname@example.org”)
- Reach out to Auryc CSM to set up metadata-driven automatic email collection
Step 4: Set up the integration
Provide the following information to the Auryc customer success team
- Iterable API key obtained in Step 1
- A list of events to send to Iterable
- Frequency of import from Auryc to Iterable (hourly or daily)
Step 5: Analyze and use the events in Iterable
After Step 4 is complete, Auryc automatically sends the engagement events to Iterable associated with the email, and these events can then be used by Iterable as triggers in campaigns.
The screenshot below shows an Auryc user profile for a user who has done a click event on a superbowl party supply and has added an item to the shopping cart. The corresponding events are L3:HTO->VS>SuperBowlPartySupplies and Click:PDPAddToCart
**In this example, the user’s email is email@example.com
Auryc will then send these events to Iterable using the Iterable API: /api/events/track. These events will then be visible under the User in Iterable portal.
The Screenshot below shows the corresponding Auryc event and session replay URL in Iterable.
Step 6: Analyze user journey in Auryc
The session replay URL sent to iterable allows you to analyze user journeys in Auryc. You can click the URL to start watching the session replay. The screenshot below shows an example of the session replay.