Integrating Auryc with Iterable

Iterable integrates with Auryc to enable clients to define and track engagement via a visual event tagger that eliminates the burden of instrumentation via code. No more trackEvent(). Just point, click and tag!

Once these events are tagged, events are sent at a desired frequency (real time, hourly, daily) to Iterable to allow the configuration of the rules-based re-engagement through workflows or messaging campaigns. Each event ingested by Iterable and sent by Auryc includes a session replay link which shows a video session of the user's activity.

# Push Auryc engagement events to Iterable

1. Get the Iterable API Key

   In Iterable, your API key is available at Integrations > API Keys.

   

2. Define events in Auryc

   Use Auryc's Event Marker or API to instrument an engagement event:

   • Using Event Marker:

     The following screenshot shows the definition of a Click:PDPAddToCart event:

     

   • Using Auryc's API:

     Call auryc.track("Click:PDPAddToCart") to send an event to Auryc.

3. Identify the visitors

   Auryc will use email as the user id when uploading events to Iterable. Use one of the following two methods to associate visitors with their emails to Auryc:

   • Call auryc.identify("iterable-int@auryc.com")
   • Reach out to Auryc CSM to set up metadata-driven automatic email collection

4. Set up the integration

   Provide the following information to the Auryc customer success team:

   • Iterable API key obtained in Step 1
   • A list of events to send to Iterable
   • Frequency of import from Auryc to Iterable (hourly or daily)

5. Analyze and use the events in Iterable

   After step 4 is complete, Auryc automatically sends the engagement events to Iterable associated with the email, and these events can then be used by Iterable as triggers in campaigns.

   The screenshot below shows an Auryc user profile for a user who has done a click event on a party supply and has added an item to the shopping cart. The corresponding events are:

   • L3:HTO->VS>SuperBowlPartySupplies
   • Click:PDPAddToCart

   In this example, the user's email is iterable-int@auryc.com.

   

   Auryc will then send these events to Iterable using the Iterable API: /api/events/track. These events will then be visible for the user in Iterable.

   The following screenshot shows the corresponding Auryc event and session replay URL in Iterable.

   

6. Analyze user journey in Auryc

   The session replay URL sent to Iterable allows you to analyze user journeys in Auryc. Click the URL to start watching the session replay. The following screenshot shows an example of the session replay: