Iterable's native integration with Mixpanel allows you use Mixpanel to measure and deeply understand the impact of Iterable messaging campaigns on your product and users. Effortlessly pass user engagement events from Iterable to Mixpanel by configuring a system webhook targeted at your Mixpanel project.
NOTE
This integration requires an Iterable account and a Mixpanel account.
There are some settings that your Iterable customer success manager needs to enable before this integration will function. Please notify them of your desire to connect Iterable and Mixpanel and they can get you set up.
If you’re not already an Iterable customer, request a demo to discuss how the Iterable and Mixpanel integration can work for you.
Sending data from Iterable to Mixpanel
To use a system webhook to send data from Iterable to Mixpanel:
-
In Iterable, navigate to Integrations > System Webhooks:
-
Click Create Webhook.
-
Configure the system webhook:
Endpoint URL:
https://api.mixpanel.com/trackStatus: Enabled
Authentication: Basic
-
Authentication Token: Your Mixpanel project token
To find this token, navigate in Mixpanel to Settings >
Your Org> Projects, select your project, and scroll to Access Keys:
Custom HTTP Headers: No custom HTTP headers needed.
Select the types of events that Iterable should send to Mixpanel.
Click Save Webhook.
Iterable will now automatically send the selected events to Mixpanel, and Mixpanel can use these events for various types of analysis. For more details about these events, read System Webhooks.
Mixpanel's live view looks like this:
IMPORTANT
Iterable's userId maps to Mixpanel's distinct_id. To ensure that Iterable
events map to the expected user profile in Iterable, users in both platforms
should share the same unique identifiers.
Sending data from Mixpanel to Iterable
To export a Mixpanel cohort to Iterable, follow Mixpanel's integration instructions.
Comments
0 comments
Please sign in to leave a comment.