Iterable's native integration with Mixpanel allows you to measure and deeply understand the impact of Iterable messaging campaigns on your product and users within Mixpanel. Effortlessly pass campaign metrics from Iterable to Mixpanel simply by entering your Mixpanel account token in Iterable's dashboard. From Mixpanel, you can now sync cohorts directly into Iterable for reengagement.
NOTE
This integration requires both an Iterable account and a Mixpanel account.
There are some settings that your Iterable CSM needs to enable before this integration will function. Please notify them of your desire to connect Iterable and Mixpanel and they can get you set up.
If you’re not already an Iterable client, request a demo to discuss how the Iterable and Mixpanel integration can work for you.
Update: Cohort Sync
This integration is now bidirectional and supports syncing cohorts from Mixpanel to Iterable. You can find integration instructions on Mixpanel's support site here.
Instructions
To integrate Iterable with Mixpanel, follow these steps:
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In Iterable, navigate to Integrations > System Webhooks:
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Click Create Webhook:
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Add in the following information:
Endpoint URL: https://api.mixpanel.com/track
Auth Type: Basic Authentication Token: Your Mixpanel Project Token (in Mixpanel, go to Settings>Select your org>Then click on projects on the left hand menu>Then scroll down to Access Keys)
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Iterable will now automatically send events to Mixpanel. Mixpanel can then use these events for various types of analysis. Supported events include:
- Email Delivered
- Email Opened
- Email Link Clicked
- Email Marked as Spam
- Email Bounced
- Unsubscribed
- Subscribed
- Push Delivered
- Push Bounced
- Mobile App Uninstalled
- Push Opened
- SMS Delivered
- SMS Bounced
- SMS Received
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Here is an example of a live view in Mixpanel:
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