Wrench.AI allows you to add data science and AI-driven marketing insights, automate hours worth of individual user research, assign personas and segmentation plans, tag users with prescribed campaigns, assign AI-generated lead scores, and empower your marketing, sales, and support teams with custom user insights that enable you to build better relationships and scale them—all without compromising users' trust.
If you’re not already an Iterable client, request a demo to discuss how the Iterable and Wrench.AI integration can work for you.
You can also contact your customer success manager or email questions to firstname.lastname@example.org.
Wrench.AI Integration Overview
The current Wrench.AI-Iterable integration has two parts. The first is a
one-way system webhook that forwards real-time data captured by Iterable to
Wrench.AI. All system events listed in the
System Webhooks document are sent to Wrench.AI's HTTP API with an event name that corresponds to the webhook (for example,
Once data has been analyzed, processed, and created by Wrench.AI, data is pushed back to Iterable, creating new user-specific data fields like category sophistication, persona types, lead score, etc.
Setting up Wrench.AI Integration
In Iterable, create an API key:
Navigate to Integrations > API Keys.
Click Create New API Key.
For a key type, select Standard.
Click Create. Your new API key will appear at the top of the list.
Rename the API key to make it easy to recognize:
Click the Edit button that appears when you hover over the right-hand side of API key's row in the table.
Rename the key to
Wrench.AIand click Save on the right-hand side of the row.
Copy the API key.
Connect with a Wrench.AI account rep at email@example.com and supply the API key.
Your Wrench.AI account rep will confirm and supply you with a copy of a webhook endpoint URL.
In Iterable, navigate to Integrations > System Webhooks. Click Create Webhook, specify the URL supplied by Wrench.AI as the Endpoint URL, select NoAuth for Auth Type, and click Create Webhook.
The app will take you back to the webhooks screen. Scroll all the way to the right and hover over the new webhook's row to reveal the Edit button. Click Edit, and enable the system webhook for all available events. Then click Save on the right-hand side of the row.
That’s it! Within 24 hours, you can confirm data has arrived in your Iterable account by looking for AI-enabled insights in User Lookup or in newly-created lists.
If you have any questions or need help setting up Wrench with Iterable, contact your customer success manager or firstname.lastname@example.org.