Getting Started with Iterable’s Mobile Features

With Iterable, marketers can send messages to mobile users and receive data about the ways those users are interacting with their mobile apps.

# Table of contents

# Sending messages to mobile users

Iterable can send various types of messages to mobile users:

• Push notifications

  Notifications alerting users to promotions, content, or features in your app. Push notifications can be delivered to a device no matter if the associated mobile app is open or not (depending on device settings).

• In-app messages

  Customizable messages to a user while a mobile app is open, useful for promoting special offers or to direct users to app content or call attention to features.

• SMS messages

  Text messages delivered to a user's phone number.

In-app messages and push notifications sent with Iterable can contain deep links, which launch an associated mobile app to show a specific piece of content.

# Sending data from mobile apps to Iterable

To send data back to Iterable, mobile apps can use Iterable's SDKs or API:

• Iterable's iOS SDK
• Iterable's Android SDK
• Iterable's React Native SDK
• Iterable's API

For example, mobile apps can send:

• User profile data

  User information such as preferences, demographic information, account-related information, etc.

• Events

  Information about user activity within your app. Use this information to trigger journeys and segment users. Also see Tracking Events with Iterable's Mobile SDKs.

• Information about Purchase and revenue

  Purchases, cart addition and custom conversion events.

# Developer guides

To learn how to set up your mobile apps to work with Iterable, read the Mobile Developer Guides.