With Iterable, marketers can send messages to mobile users and receive data about the ways those users are interacting with their mobile apps.
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Sending messages to mobile users
Iterable can send various types of messages to mobile users:
Notifications alerting users to promotions, content, or features in your app. Push notifications can be delivered to a device no matter if the associated mobile app is open or not (depending on device settings).
Customizable messages to a user while a mobile app is open, useful for promoting special offers or to direct users to app content or call attention to features.
Text messages delivered to a user's phone number.
In-app messages and push notifications sent with Iterable can contain deep links, which launch an associated mobile app to show a specific piece of content.
Sending data from mobile apps to Iterable
To send data back to Iterable, mobile apps can use Iterable's SDKs or API:
For example, mobile apps can send:
User information such as preferences, demographic information, account-related information, etc.
Information about user activity within your app. Use this information to trigger journeys and segment users. Also see Tracking Events with Iterable's Mobile SDKs.
Information about Purchase and revenue
Purchases, cart addition and custom conversion events.
To learn how to set up your mobile apps to work with Iterable, read the Mobile Developer Guides.