Foursquare and Iterable are powering the future of location-based engagement. Foursquare's Pilgrim SDK delivers a hyper-accurate understanding of where your users go empowering Iterable to send customized, location-based messages that drive conversions both online and offline.
Examples of what you can do
Integrating with Foursquare introduces new location-based engagement, segmentation, and personalization:
Target Customers when they're most likely to engage: Trigger targeted messages to users when they are most likely to engage with your brand, such as when they enter your store location or when they depart from a home or work location.
Re-capture lapsed customers or customers from competitors: Trigger targeted messages to users when they are in your competitors' locations or send messages to customers who have strayed from your brand while they are at nearby locations.
Discover your customers' personal preferences in the background: Segment your mobile users based on their real-world preferences. Pilgrim can reveal which of your users are coffee lovers or sports fans, allowing you to engage on a deeper level. Pilgrim does this by tracking visit patterns to specific venue types and then by assigning personas based on the metadata associated with those venues.
Make sure the Pilgrim SDK is properly set up. If you are also looking to utilize Iterable's In App Messages capability, you'll also need to set up the Iterable mobile SDK:
Make sure that you've set any user specific ID in using the
PilgrimUserInfoin the Pilgrim SDK.
Enter your Iterable API Key in your app's Foursquare Pilgrim Console.
Once you have configured the Pilgrim Console, the Pilgrim SDK will automatically track location events and forward them to Iterable, allowing you to easily engage with your users.