Iterable projects provide two levels of metrics:
- Campaign-level (specific to a campaign; covered in this article)
- Aggregate-level (across multiple campaigns; covered in Viewing Aggregate Campaign Metrics)
Table of contents
This guide describes how to view standalone campaign metrics. To learn how to view metrics for campaigns associated with workflows, read Workflow Analytics.
To view the metrics for a specific campaign, open the campaign in Iterable. Metrics are visible for campaigns that are running or finished.
At the top of the campaign's page, you will see the overall campaign details like launch time, the list used, the status of the campaign, which template was used and the experiment details.
The list size at send time is equal to the total number of subscribers on the list minus the number of subscribers who have unsubscribed from the message channel delivering the message. Therefore, the list size may differ from the actual send size.
To learn more about message channels and types, read Message Channels and Message Types Overview.
Click the View Email button to navigate to the template used in the campaign:
Click the View Heatmap button to navigate to a heatmap that describes where users are clicking in a message:
View different heatmaps for each of the variations of a campaign experiment by clicking on the dropdown on the left-hand side above the heatmap table:
Use the search bar to filter for specific links or text. You can also view the raw link data by toggling on the "Show raw link data," which is useful for showing link stats for highly dynamic content.
Click the Export Data button to export a variety of different reports as a CSV file.
You can drill down to the specific individuals who opened, clicked, or purchased from your campaigns.
Export data such as email clicks, purchase, email unsubscribes, hosted unsubscibe clicks, email or spam complaints, custom events, bounces, opens, subscibes, sends, and uninstalls.
At the bottom of the page, select metrics, date ranges, and experiment variations.
Remember to select which metrics you want to view from the dropdown on the right - none of them will be selected by default.
Events over time
The following graph displays open, click, unsubscribe, bounce, and other events over time:
The segment analysis grid shows various metrics by user segment:
The opens breakdown pie chart shows statics for Unique opens and Not yet opened:
Device type breakdown
The device type breakdown shows the devices that have been used to open a campaign. Some of the slices on this pie chart might include:
- iPhone: Apple's Mail app on an iPhone
- iPad: Apple Mail app on an iPad
- Gmail: Gmail app or website
- Android: Non-Gmail app opens on Android
- —: Unknown user agent and device
- A Gmail slice on the pie chart includes users who used a Gmail app or the Gmail website, since Iterable is not able to distinguish between the two.
- If a user used a non-Gmail email client to open an email sent to a Gmail account, the open is counted in a non-Gmail bucket. For example, if a user opened such an email using the Mail app on the iPhone, the open would be counted by Iterable as an iPhone open.
The world map shows locations where users have engaged with your campaigns: