*You will need both an Iterable and a Google Analytics account.
If you’re not already an Iterable client, click here to request a demo and discuss how Iterable and Google Analytics can work together for you.
*Note: You must have already set up Google's tracking code on your website.
Whenever you're editing any campaign or template, click on the Advanced Options tab, and enable Google Analytics URL Tracking.
The parameter utm_campaign can be renamed to your choosing or merge parameters can be used. The other two parameters, utm_source and utm_medium, will remain consistent in all links provided in your email messages.
Custom Parameters/Additional UTM Parameters
In addition, you can utilize our Enable Custom Link Parameters option to add additional utm parameters or other customer parameters. Merge parameters will work here if desired.
More information about the creation of custom link parameters can be found Here.
You're now all set to have links that lead to your website domain that will provide Google Analytics the necessary info to analyze and report on your users' actions and behavior.