Iterable allows you to quickly and easily integrate with Mixpanel, Google Analytics, or both.
Begin by going to Settings --> Third Party.
Then click on Add New Integration.
From there, you can select Mixpanel and add in your Token number from your Mixpanel account.
Iterable will now automatically send information, such as emailSend, emailOpen, and emailClick to Mixpanel, which then can be used in various types of analysis.
Live View in Mixpanel:
Integrating Google Analytics with Iterable is extremely simple once you have your own GA account and have already set up Google's tracking code into your website.
From there, whenever you're editing any campaign or template, click on the Advanced Options tab, and enable Google Analytics URL Tracking.
The parameter utm_campaign can be renamed to your choosing or merge parameters can be used. The other two parameters, utm_source and utm_medium, will remain consistent in all links provided in your email messages.
Custom Parameters/Additional UTM Parameters
In addition, you can utilize our Enable Custom Link Parameters option to add additional utm parameters or other customer parameters. Merge parameters will work here if desired.
More information about the creation of custom link parameters can be found Here.
You're now all set to have links that lead to your website domain that will provide Google Analytics the necessary info to analyze and report on your users' actions and behavior.