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Google Analytics + Iterable Integration

Iterable integrates with Google Analytics to enable customers to track website traffic originating from Iterable email and SMS messaging campaigns.

Instructions

To enable Google Analytics link tracking for an email or SMS campaign:

  1. In Iterable, navigate to Content > Templates or Messaging > Campaigns.

  2. Open your campaign or template.

  3. In the Details area, click Edit.

  4. For Google analytics, check Enable Google Analytics for link tracking.

    Enable Google Analytics URL tracking in Iterable

  1. Provide a value for utm_campaign, using Handlebars to reference your campaign ID. For example, you might change campaign_{{campaignId}} (the default value) to {{campaignId}}. The other two parameters, utm_source and utm_medium, cannot be changed.

  1. To specify any other link parameters, use the Link parameters option, also found in the Details area when you're editing the template. Use Handlebars to reference dynamic data as needed.

    Enabling link parameters

TIP

Read Universal Merge Parameters to learn about merge parameters you can reference with Handlebars.

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