Bounces fall into two different categories: soft and hard bounces.
Soft Bounces
Iterable does not remove soft bounces from your user base. Here are the types of Soft Bounces and their definitions:
SoftBounceGeneral, SoftBounceUndetermined MailBlockGeneral
This is treated as a soft bounce because we cannot determine the exact reason for delivery failure. It could be a non-standard error message, or too vague to be useful.
SoftBounceTimeOut
The connection timed out while trying to deliver the message.
SoftBounceMailboxFull
The email server cannot deliver your email because the recipient's inbox is full.
SoftBounceContentRejected
The recipient's email server has blocked your email on the basis that the content resembles spam. This mail block is often triggered by something detected in your email content.
SoftBounceSpamDetected or MailBlockSpamDetected
The ISP has detected content from your email that resembles spam. The trigger can be related to your content, IP address or sending domain that has a poor reputation.
Hard Bounce
This occurs when an email is sent to a misspelled or outdated email address that is no longer in use. By default, Iterable will automatically unsubscribe these users from the sending message channel.
Exporting Bounce Reports
You can export in depth bounce reports in the campaign metrics view.
Click the 'EXPORT EVENTS' button.
Select 'Email Bounces'.
This will download a CSV file of all emails that bounced and the bounce type:
Bounces in Segmentation
You can query for users who have email bounces of a certain type using the segmentation tool. The query would be Email Bounce--> recipientState like so:
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