Universal Merge Parameters

• View in browser URL: {{viewInBrowserUrl}}
• Unsubscribe URL : {{unsubscribeUrl}}
• Hosted unsubscribe URL: {{hostedUnsubscribeUrl}}
• Unsubscribe message type URL: {{unsubscribeMessageTypeUrl}}
• Unsubscribe by phone URL: {{unsubscribeByPhoneUrl}}
• Campaign name: {{campaignName}}
• Campaign ID: {{campaignId}}
• Recurring campaign ID: {{recurringCampaignId}}
• Template name: {{templateName}}
• Template ID: {{templateId}}
• Client Template ID: {{clientTemplateId}}
• Channel ID: {{channelId}}
• Message type ID: {{messageTypeId}}
• Workflow ID: {{workflowId}}
• Recipient email: {{email}}
• Company name: {{companyName}}
• Company address: {{physicalAddress}}
• Current date: {{now}}
  • For example, "Oct 5, 2018"
• Current date: {{now format='MMMM dd, yyyy'}}
  • For example, "October 5, 2018"
• Current date: {{now format='MM/dd/yy'}}
  • For example, "10/05/2018"
• Current year: {{now format='yyyy'}}
  • For example, "2018"
• Date, full format: {{now format='full'}}
  • For example, "Monday, December 12, 2016"
• Date, custom format:{{now format='E, MMMM dd, yyyy'}}
  • Sample output for this custom format: "Mon, December 10, 2018"
• Date five days from today: {{dateMath "now" "+5d"}}

<a href="{{viewInBrowserUrl}}" target="_blank">View this email in your browser</a>

{{unsubscribeUrl}} inserts a link to unsubscribe from the channel associated with the message. By default, Iterable auto-appends the unsubscribe block. If this feature is disabled, you must include {{unsubscribeUrl}}, {{unsubscribeMessageTypeUrl}} or {{hostedUnsubscribeUrl}} in emails sent through a marketing channel. To learn more, read Message Channels and Message Types Overview.

The following example shows {{unsubscribeUrl}} being used in the WYSIWYG editor:

The following example shows {{unsubscribeUrl}} being used in source code:

<a href="{{unsubscribeUrl}}">unsubscribe</a>

{{hostedUnsubscribeUrl}} inserts the link to your hosted unsubscribe page or email preferences center. Set this up in your Iterable project settings.

The following example shows {{hostedUnsubscribeUrl}} being used in the WYSIWYG editor:

The following example shows {{hostedUnsubscribeUrl}} being used in source code:

<a href="{{hostedUnsubscribeUrl}}">Update subscription preferences</a> 

{{unsubscribeMessageTypeUrl}} inserts the link to unsubscribe from the message type associated with the message. By default, Iterable will auto-appends the unsubscribe block. If this feature is disabled, you must include {{unsubscribeUrl}}, {{unsubscribeMessageTypeUrl}} or {{hostedUnsubscribeUrl}} in emails sent through a marketing channel. To learn more, read Message Channels and Message Types Overview.

The following example shows {{unsubscribeMessageTypeUrl}} being used in the WYSIWYG editor:

The following screenshot shows {{unsubscribeMessageTypeUrl}} being used in source code:

<a href="{{unsubscribedMessageTypeUrl}}">Unsubscribe from Iterable's Newsletter Messages</a>

{{campaignId}} inserts the numerical ID of the campaign into the template.

The following example shows {{campaignId}} being used in a template:

This example would render text similar to the following:

{{recurringCampaignId}} inserts the campaign ID of the recurring (parent) campaign. This could be useful in a case where you want to include the parent campaign ID in a custom link parameter for attribution purposes (for example, if you want to attribute user engagement related to entire series of newsletters instead of to a single month's).

{{email}} inserts the recipient's email address into the template.

The following example shows {{email}} in the template editor:

In an email, this would appear as follows:

{{companyName}} inserts your company's name, which you set as the project name in your project settings.

{{physicalAddress}} inserts your company's physical mailing address, which you set in your project settings. You must include the address in your emails to comply with CAN SPAM laws. By default, Iterable auto-appends your unsubscribe block, which will include the address you have entered in project settings. If you have turned off this feature, then you can use {{physicalAddress}} in your emails when coding your unsubscribe block.

The following example shows {{physicalAddress}} in the template editor:

In an email, this would appear as follows:

{{now}} will give you current time at time of send. You can then format this date according to your needs:

{{now format='YYYY-MM-dd'}}`

The following example shows {{now}} in the template editor:

In an email, this would appear as follows: