Iterable’s bi-directional integration with mParticle’s customer data platform connects all of your data from every channel, partner, or system so that you can easily execute world-class activation and lifecycle marketing campaigns that reduce dropoff, increase retention and drive ROI, all without code or engineering.
*This integration requires both an Iterable account and a mParticle account.
If you’re not already an Iterable client, click here to request a demo and discuss how Iterable mParticle integration can work for you.
** Note: There are three separate parts of integrating mParticle with Iterable: Audience, Events and Feed. You can implement all three or just one. As such, there will be some repetition in the steps to get set up as we cover set up from step one for each of the three parts.
You can use the same API key for all three parts. Consult with your CSM to determine which integration steps are necessary for your specific use cases.
Check out their docs here for Audience, Event, and Feed integrations: http://docs.mparticle.com/integrations/iterable/audience/