Iterable's bi-directional integration with mParticle's customer data platform connects all of your data from every channel, partner, or system so that you can easily execute world-class activation and lifecycle marketing campaigns that reduce dropoff, increase retention, and drive ROI—all without code or engineering.
NOTE
This integration requires an Iterable account and an mParticle account.
If you’re not already an Iterable client, request a demo to discuss how the Iterable and mParticle integration can work for you.
#Overview
There are three separate ways to integrate mParticle with Iterable: audience, events, and feed. You can implement all three or just one.
Consult with your CSM to discuss how to integrate mParticle with Iterable, and check out mParticle's documentation:
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