Events are actions your users have taken in one of your campaigns, on your website, or in your mobile app. Events include things like signing up, making a purchase, or adding an item to cart.
You can use events to do things like segment your users and build personalized journeys. For example, you could create a dynamic list of users that have not clicked a link in one of your email campaigns or who have not opened one of your push notifications.
To view a list of all recent events by going to Insights > Events. Or, view a specific user's events by visiting their user profile.
Types of events
Iterable events
Iterable automatically tracks the following events:
- Send (
emailSend
)- Blast send (
blastSend
) - Triggered Send (
triggeredSend
)
- Blast send (
- Open (
emailOpen
) - Click (
emailClick
) - Send Skip (
emailSendSkip
) - Bounce (
emailBounce
) - Complaint (
emailComplaint
)
In-App
- In-App Send (
inAppSend
) - In-App Delivery (
inAppDelivery
) - In-App Open (
inAppOpen
) - In-App Click (
inAppClick
) - In-App Close (
inAppClose
) - In-App Send Skip (
inAppSendSkip
) - In-App Recall (
inAppRecall
)
Push
- Push Send (
pushSend
) - Push Open (
pushOpen
) - Push Send Skip (
pushSendSkip
) - Push Bounce (
pushBounce
) - Push Uninstall (
pushUninstall
)
SMS
- SMS Send (
smsSend
) - SMS Received (
smsReceived
) - SMS Click (
smsClick
) - SMS Send Skip (
smsSendSkip
) - SMS Bounce (
smsBounce
)
Web Push
- Web Push Send (
webPushSend
) - Web Push Click (
webPushClick
) - Web Push Send Skip (
webPushSendSkip
)
Other
- Purchase (
purchase
) - Inbox Session (
inboxSession
) - Inbox Message Impression (
inboxMessageImpression
) - Subscribe (
emailSubscribe
) - Unsubscribe (
emailUnsubscribe
) - Hosted Unsubscribe Click (
hostedUnsubscribeClick
)
NOTE
In order to track the inboxSession
and inboxMessageImpression
events, you
must be using the Iterable mobile SDKs.
Iterable tracks unsubscribe events across all messaging channels. To determine
the source of a subscribe or unsubscribe event, check its unsubSource
field
via API call, webhook, or on the user's profile.
Custom events
You can create custom events for any other actions you want to track for your
business. For example, you could create a custom event called signUp
to track
when users opt in to your marketing messages.
You can send custom events to Iterable using one of our APIs.
IMPORTANT
When you create a custom event, make sure you don't use the same name as any of the events Iterable tracks by default. If you do, you'll run into errors with filtering and segmentation.
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