A blast campaign is sent to a list of subscribers at a scheduled time. An example of a blast campaign is a weekly newsletter or an email announcing a new promotion. As the sender, you use one template to create a campaign that is sent to hundreds or thousands of recipients.
Here's an example of a blast email campaign:
Creating a blast campaign
Follow these steps to create a blast campaign:
Navigate to Messaging > Campaigns.
Click Create New Campaign.
Enter a Campaign Name, Labels, select Blast for Campaign Type, and select a Message Medium.
Select send and suppression lists.
Click Continue to Templates.
On the Select Template screen, choose an existing template and click Continue to Design. Alternatively, click Create a New Template.
Selecting an existing base template will make a copy of it to associate with the new campaign. Changing the campaign's copy of the template will not affect the original base template.
On the Edit Template screen, edit the campaign as necessary. When you're done, click Save Template.
To preview the campaign, click Preview > Preview on Devices or Preview > Preview With Data.
To send a proof of the campaign, click Send Proof and choose To Yourself, To an Internal List, As Random Users, or To Another Address.
Click Save and Continue to Review. Alternatively, click Create an A/B Experiment to create an experiment.
On the Review & Launch page, click either Send Campaign Right Now or Schedule Campaign for Later.
Tips for designing a blast campaign
- Blast campaigns are typically used for marketing messages. Be sure that your email is delivered from the marketing message channel and type. Do this by selecting a marketing message type in the design step of the campaign setup.
- Marketing messages are subject to the CAN SPAM law, and must contain an
unsubscribe block with your company's physical mailing address and an
unsubscribe URL. You will not be able to send a campaign from a marketing
message channel and type if your template does not include an
Test email campaigns before sending them. It is important to check that your email looks good across devices and that merge parameters are populating correctly for end users. To do this, use the Send Proof, Preview with Data, and Preview on Devices options.
Iterable automatically includes both an HTML version and a plain-text version email campaigns. The plain-text version is not created until send time, so it is not possible for you to preview this version.