Segmentation overview

Iterable's segmentation tool allows you to segment across all of your subscribers and to make static or dynamic lists. It's a great way to create highly targeted customer segments, so you can deliver the most relevant marketing messages.

# Using Iterable's segmentation tool

1. Navigate to Audience > Segmentation:

   

2. Use the query builder to search for your desired customer segment. You can segment based on contact properties, which are fields on the user profile that you passed to Iterable either via a CSV file upload or via the API. You can also segment based on past interactions with email campaigns or custom events. Iterable's segmentation tool allows you to use boolean logic and relative dates.

   

3. After you create your query, click the Refesh Results button to generate the list:

   

4. Save the results as a dynamic or static list.

   

5. Lists can also be exported to a CSV file or used to create a Facebook Custom Audience:

   

6. Scroll down to see the subscribers who are on your list. You can also choose the user fields to display in the list:

   

7. You can click on any email address on the list to view the user profile.

# Using multi-event search

Multi-event search allows you to query against multiple user events such as email opens, clicks, or sends, making it possible to segment users in a more granular manner.

# Multiple campaign selection

When selecting multiple campaigns, Iterable returns values from any of those campaigns.

For example, if you were to select three campaigns in the drop-down menu, the results would reflect the union of those three campaigns.

# More information

For a list of popular segmentation searches, read Popular segmentation searches.