To send SMS campaigns, you need to have an account with an SMS provider. When you choose Iterable SMS, Iterable manages SMS services for you. Iterable SMS is an easy and cost-effective way to stay focused on your marketing activities without having to manage another third-party account.
This article reviews Iterable SMS service availability, including the regions where you can send Iterable SMS and the kinds of sender IDs available.
For the most up-to-date listing of available countries and services for Iterable SMS, check with your customer success manager.
In this article
Supported regions for Iterable SMS
In general, Iterable SMS follows these conditions:
Short codes and toll free numbers
- Are only available in the US and Canada.
- Are unique to each country. For example, you need one short code for the US and a different short code for Canada.
Alphanumeric sender IDs:
- Only support outbound SMS traffic.
- Are overwritten to short or long codes before delivery in some countries, as noted below.
MMS support varies by country:
- MMS services are only available in the US and Canada.
- For all other countries, Iterable attempts to convert the MMS file into a link and then sends the message as SMS (with or without a link).
United States and Canada
|Sender ID type||United States||Canada|
|Long Code||Two-way SMS and MMS||Two-way SMS and MMS|
|Short Code||Two-way SMS and MMS||Two-way SMS and MMS|
|Toll Free||Two-way SMS and MMS||Two-way SMS and MMS|
|Alphanumeric||Not supported||Not supported|
United Kingdom and Australia
|Sender ID type||United Kingdom||Australia|
|Long Code||Two-way SMS||Two-way SMS|
|Short Code||Not supported||Not supported|
|Toll Free||Not supported||Not supported|
|Alphanumeric||One-way SMS (outbound only)||One-way SMS (outbound only)|
Countries with alphanumeric support
These countries are also available via Iterable SMS. At this time, Iterable supports only one-way outbound SMS sent from alphanumeric sender IDs.
- Czech Republic
- Republic of Cyprus
Countries that overwrite sender IDs
These countries overwrite messages from alphanumeric sender IDs to random short or long codes when unregistered:
- New Zealand
Global SMS settings
Org admins and users with the Manage Settings permission can view and update Global SMS settings.
To see your current settings, go to Settings > Project Settings, and find Global SMS Settings. Click Manage to visit the Global SMS Settings page.
To learn more about these settings and how to change them, read Customizing SMS Opt-Out Instructions.
Iterable records a
smsSendSkip event when you try to send to countries that: