Integration tiles send data to servers or services outside of Iterable when users reach that step of a journey. There are two types of integration tiles:
- Call Webhook tiles
- Facebook Audiences tiles
In this article
Call Webhook tiles
Select Use Existing Webhook to choose one of the webhooks you've previously created on the Journey Webhooks page.
Alternatively, you can create a new webhook from within the tile. To do this, select Endpoint URL and enter an endpoint URL and optional authorization token.
This creates a new webhook that sends
POST requests to the endpoint URL, along
with information about the triggering event. (Iterable discards any response it
receives from the server.)
Webhooks you create in the Call Webhook tile don't save to your Journey Webhooks page and can't be reused in multiple journeys (unless you manually recreate them each time).
If you want to manage the traffic coming into your endpoints, check the Set a Rate Limit box. Then enter the maximum rate at which you want Iterable to call the webhook.
Example use case
Let's say you're building a customer win-back journey, and you want to send users a postcard in the mail at a certain step. You could add a Call Webhook tile and set it up to trigger a send from one of Iterable's direct-mail integrations (like Inkit, Poplar, or Paperplanes).
Facebook Audiences tiles
Facebook Audiences tiles let you build Facebook custom audiences from your Iterable journeys.
You must have a Facebook ad account to use this tile.
First, select whether you want to add or remove users from a Facebook Custom Audience when they reach this stage of the journey.
Then, enter your Facebook ad account ID and select which audience you want to update when users reach the tile.
Example use case
Let's say you want to target a Facebook ad to users who have shown interest in one of your products by clicking a link in an email. You could set up a Yes/No Split tile that checks whether users have clicked the link, then connect the Yes branch to a Facebook audiences tile that adds users to a Facebook custom audience for ad targeting.
To learn more about using Facebook Custom Audiences in Iterable, see Facebook Custom Audiences.