Activating a Triggered Campaign

To send a message after a user completes an event of some kind (like a purchase), use a triggered campaign. Triggered campaigns can be activated by an API call, or by a journey.

This article describes how to activate a triggered campaign. You'll do this from the campaign review page, after verifying that the campaign is set up correctly.

# In this article

# Activating an API-triggered campaign

To activate a triggered campaign, go to the campaign review page and click the Activate button:

Activated triggered campaigns are in the Running state, and you can send them to users.

# API calls for triggered campaigns

To send an API-triggered campaign, use these API endpoints:

• POST /api/email/target
• POST /api/push/target
• POST /api/sms/target
• POST /api/inApp/target
• POST /api/webPush/target

To send an API-triggered campaign to a list of users, use this endpoint:

• POST /api/campaigns/trigger

# Viewing scheduled sends of triggered campaigns

To view message sends scheduled by a triggered campaign, navigate to Insights > Logs > Scheduled Messages.

Use the delete buttons at the top of the page to delete scheduled sends.

# Viewing past sends of triggered campaigns

To view past sends of triggered campaigns, navigate to Insights > Logs > Sent Messages.

From here, you can see a list of sent messages, preview them, and resend them. To preview and resend, hover over the message and click the View and Resend links that appear.

# Next steps

Before sending a triggered campaign be sure it looks as it should. See Reviewing a Campaign Before Sending.