These days, you can reach your users on all kinds of devices: their phone, computer, tablet... even their TV! If your business has a Roku TV channel, you can use Iterable to send in-app messages to your users where they watch their favorite shows and movies.
Why use Roku messaging?
If you're part of a media company, you probably already communicate with your customers via email, your website, and on mobile. Why not extend your reach to your Roku channel?
When your users tune in to watch their favorite shows, the best way to let them know about all the best new content is right on their Roku device. Maybe they just finished a series and are wondering what to watch next. Or maybe a live event is about to start, and you want to let them know so they don't miss it. For a seamless viewing experience, the best place to display these messages is where users are already watching.
Here are a few things you can do with Roku messaging:
- Let your users know when a new episode or season of their favorite show is available.
- Recommend new shows based on a user's watch history and favorites.
- Promote upcoming events (like a live dancing competition).
By sending in-app messages to your Roku channel, you can meet users where they are and increase engagement.
How Roku Messaging works
With in-app messaging in Iterable, you can send a single campaign to three different destinations:
- Mobile app(s)
- Web browser
- Roku devices
You can send a campaign to one, two, or all three of these destinations, and Iterable prevents your users from seeing the same message in more than one place. So if you send a campaign to Roku, web, and mobile, and a user sees it on Roku first, they won't see a duplicate message on web or mobile.
When your channel receives and displays a message, and users interact with it, Iterable's Roku SDK automatically tracks these events:
- In-App Delivery - When your channel fetches an in-app message from the server.
- In-App Open - When your channel displays an in-app message.
- In-App Click - When a user clicks a button on an in-app message.
- In-App Close - When a user dismisses an in-app message.
System events created by Iterable's Roku SDK have platform set to OTT and
appPackageName set to your channel's package name. (You can also use
Iterable's Roku SDK to track custom events, but they do not have platform set
to OTT or appPackageName set to your channel's package name.)
When you send an in-app message to more than one destination, all of your campaign's metrics are tracked in one place, and you can see your total views, opens, and clicks across your app, website, and Roku.
Because of the constraints of the Roku interface, mobile inbox doesn't work with in-app messages sent to Roku devices.