There are two ways to view performance data for your recent campaigns:
- You can view performance data for a single campaign (see our support guide on Viewing Campaign Analytics).
- Or you can view aggregate performance data for multiple campaigns.
This guide will show you how to view campaign performance data for more than one campaign.
To learn more about how Iterable calculates performance metrics, see the following support guides:
Table of contents
Analyzing multiple campaigns
To view performance data for multiple campaigns, navigate to Messaging > Campaigns.
Then, you can either select specific campaigns you want to analyze or select a date range.
Selecting specific campaigns to analyze
To analyze specific campaigns, use the checkboxes to select the campaigns you're interested in.
Then, click the Bulk Actions button and select View Aggregate Analytics for Campaigns from the drop-down menu.
Selecting a date range to analyze
Alternatively, you can select all of the campaigns that were sent during a specific time frame.
Click the Aggregate Analytics by Date Range button at the bottom of the Campaigns page.
Select the time frame you're interested in.
(Optional) To filter which campaigns will be selected within this date range, click Advanced Options.
In this menu, you can filter your campaigns by:
- Campaign State (draft, scheduled, running, etc.)
- Campaign Type (blast or triggered)
- Campaign Medium (email, push, SMS, etc.)
- Campaign Name or ID
After you've selected some filters, click View Analytics to go to the Aggregate Campaign Analytics page.
At the top of the Aggregate Campaign Analytics page, you'll see a list of all your selected campaigns. Scroll down the page to see the performance metrics for your selected campaigns.
Use the date selector to choose a time period.
The default viewing window is the past seven days.
Use the No Metrics Selected drop-down menu to choose metrics to display.
Exporting Aggregate Performance Data
On the Aggregate Campaign Analytics page, scroll to the bottom of the campaigns list.
Click the Export Events button.