There are two levels of metric visibility available for your Iterable project:
- Campaign-level (specific to a campaign; covered in a separate support article)
- Aggregate-level (across multiple campaigns, covered in this article)
If you want to learn about email campaign metrics, click here.
If you want to learn about SMS campaign metrics, click here.
If you want to learn about push notification metrics, click here.
Aggregate Level Metrics
This will allow you to view metrics for multiple campaigns. You can specify which campaigns to select for this.
In order to access these metrics, click on the Overview menu item and select All Campaigns. From there, select Aggregate Analytics at the bottom of the page:
At this point, you can filter the campaigns to be aggregated by filtering them based on their creation date. Alternatively, if you wish to further filter them, select Advanced Options at the bottom.
If you select Advanced Options, you can filter them by:
Campaign State: Current status of the campaign
Campaign Type: Type of campaign (blast or triggered)
Campaign Medium: The channel through which the messaging was done (email, push, or SMS)
Additionally, you can also filter by Campaign Name or ID if you know them.
Once you are done, click on View Analytics at the bottom of the button, which will take you to the Aggregate Campaign Analytics page.
At the top of the Aggregate Campaign Analytics page, you will see an overview of all selected campaigns at the top. To see the aggregated metrics for these campaigns, scroll down to the metric section of the page.
In order to see the metrics for a specific period, you can select the time window on the left (orange arrow). To select which metrics to view, select them from the dropdown on the right (red arrow). Your selected metrics for the desired time period will then be displayed below.
Note: The default viewing window is the past seven days, so keep this in mind when first launching aggregate analytics (if interested in viewing a different time period).