Say you just ran an experiment, and user engagement was wildly different across your variants... You want to send a follow-up campaign to subscribers who received the less engaging variants, but you're not sure where to start. Fortunately, this is possible using segmentation!
Find the Associated Template IDs
To get started with this, find the template IDs of the experiment variants. These can be found within the "Select a variation" dropdown on Campaign Metrics page:
Or within the Experiments page directly:
Segment on Template IDs
Let's say that the control and Variation 2 were far less successful than Variation 1, so these are the templates we want to include in our segmentation. There are two ways we can do this.
1) Look for all users who were sent template 158374 or 158376:
2) Look for all users who were sent campaign 107856, but not template 158375:
In this case, both searches yield the same result.
In addition to segmenting on sends, you now have the option to remove anyone who opened or clicked on the first round of emails, or to add any number of other criteria.
Saving Your Results
Once you have the full list of criteria that you want, you can save your segmentation as a dynamic or static list on the right side.
And that's it! You can now use the list as you would any other list, including in any follow-up campaign(s) you may want to run.