Tracking a single URL
In some situations, you may want to trigger a workflow any time a single link is clicked in a campaign. If you're only tracking a single URL, this can be done in the workflow trigger.
Simply use the checkbox for Filter on Data Fields, choose URL, and paste the URL of the link you wish to track.
Once you've done that, any user who clicks on that link from the specified campaign will enter the workflow.
Tracking multiple URLs
In other cases, you may want to perform a different action depending on which link was clicked on in a specific campaign.
The below steps describe how to perform an action based on which link a user clicks:
1. Select a workflow trigger
First, use the Clicked an Email trigger in a workflow. Then select the campaign you're interested in.
2. Add filters
Create a filter node for each link in your campaign that you want to respond to.
For this example, this is what the campaign looks like:
- The first link goes to
- The second link goes to
- The third link goes to
Within the filter node, choose Fields Match, then Email Click, then URL, and paste the URL used in your campaign.
If you use the Contains option, you don't have to include the entire URL. If you use the Equals option, the URL will have to match exactly to what gets clicked, including UTM parameters or other custom parameters.
After creating the filter nodes, your workflow will look something like this:
3. Adding actions
From here, select any further filter nodes or action nodes desired.
In this example, you can see how clicking on the first link would result in an email being sent. If the second link were clicked, an SMS would be sent, and if the third link were clicked, a push would be sent.