Who you are
The quant of your marketing team, you focus on analyzing data from your marketing campaigns to determine how to optimize them going forward to obtain the best return on your company's marketing investment.
#Common tasks
- Set up an A/B experiment
- View the metrics of a completed campaign
- Understand email campaign metrics
- Understand SMS campaign metrics
- Understand push notification campaign metrics
- Understand A/B experiment analytics
- View the aggregated metrics for multiple campaigns
- Export campaign results
- Setup custom conversion tracking
- Track purchases and revenue
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