Creating a New Experiment

When Creating Blast Campaigns or Creating Triggered Campaigns, create an experiment as described in this article, based on your situation.

# In this article

# Experimenting with a new campaign

To create an experiment for a new standalone or journey campaign, on the new campaign's Design tab, click the overflow button (three dots) and select Create A/B experiment.

# Experimenting with an existing campaign

There are two ways you can create an experiment for an existing campaign.

# Experiments page

To create an experiment for a campaign that's in the Draft, Running, or Ready state:

1. Navigate to Messaging > Experiments and click New Experiment.

   

2. Choose Blast or Triggered and select the existing campaign for which you'd like to create an experiment.

3. Click Choose (in the upper-right corner).

# Campaign Review page

To create an experiment from an existing campaign's Campaign Review page:

1. Navigate to Messaging > Campaigns and open the campaign for which you'd like to create an experiment.

2. Click Create A/B test.

   

# Next steps

After you create an experiment, learn about Setting up an Experiment.