Creating a New Experiment

When Creating and Configuring Campaigns, create an experiment as described in this article, based on your situation.

# In this article

# Experimenting with a new campaign

To create an experiment for a new standalone or journey campaign, create the campaign as you normally would, and from the Campaign design page, under Conversions and Experiments, click Edit and Add experiment. This takes you to the Experiments page, where you can set up your experiment.

# Experimenting with an existing campaign

There are two ways you can create an experiment for a campaign that's in the Draft or Ready state.

# Experiments page

To create an experiment for a campaign from the Experiments page:

1. Navigate to Messaging > Experiments and click New Experiment.

   

2. Choose Blast or Triggered and select the existing campaign for which you'd like to create an experiment.

3. Click Choose (in the upper-right corner).

# Campaign Review page

To create an experiment from an existing campaign's Campaign Review page:

1. Navigate to Messaging > Campaigns and open the campaign for which you'd like to create an experiment.

2. Click Edit campaign, and from Conversions and Experiments, click Edit, then click Add experiment.

# Next steps

After you create an experiment, learn about Setting up an Experiment.