When Creating Blast Campaigns or Creating Triggered Campaigns, create an experiment as described in this article, based on your situation.
In this article
Experimenting with a new campaign
To create an experiment for a new standalone or journey campaign, on the new campaign's Design tab, click the overflow button (three dots) and select Create A/B experiment.
TIP
You can also create an experiment when editing a campaign in a journey tile.
Experimenting with an existing campaign
There are two ways you can create an experiment for an existing campaign.
Experiments page
To create an experiment for a campaign that's in the Draft, Running, or Ready state:
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Navigate to Messaging > Experiments and click New Experiment.
Choose Blast or Triggered and select the existing campaign for which you'd like to create an experiment.
Click Choose (in the upper-right corner).
Campaign Review page
To create an experiment from an existing campaign's Campaign Review page:
Navigate to Messaging > Campaigns and open the campaign for which you'd like to create an experiment.
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Click Create A/B test.
Next steps
After you create an experiment, learn about Setting up an Experiment.
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